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Thai Coffee Association backs the Agriculture Ministry to proceed with the 2nd Strategic Plan to promote coffee as a new cash crop

Mrs. Waree Sotprasert, President of the Thai Coffee Association, has revealed that the association is ready to support and cooperate with the Ministry of Agriculture and Cooperatives to move forward with the 2nd Coffee Strategic Plan (2017 – 2021) to develop the entire coffee manufacturing process, from upstream to downstream. This will help boost the Thai coffee industry’s total production output, as well as the coffee’s quality. At present, Thailand could manufacture only 26,000 tonnes of coffee per year, whereas domestic demand adds up to around 80,000 to 90,000 tonnes per year. This excess demand means that Thailand has to import a considerable amount of coffee from other countries, primarily Vietnam and Indonesia.

The increasing demand for coffee stems from an upward trend in coffee consumption. During the previous year, the growth rate of the coffee industry in Thailand was nothing short of dramatic, from 3-5% in 2016 to 5-8% in 2017, a staggering 30-billion-bath surge. Considering that there is still much room for growth in the coffee industry, the implementation of the Coffee Strategic Plan is crucial because it will help increase coffee production to accommodate domestic demand, and at the same time fulfill Thailand’s goal to make coffee its export goods. Having an edge over neighhbouring countries in terms of coffee’s quality, Thailand has the potential to assume central role in regional coffee manufacturing, and export this economic goods to destinations around the world.

 

Mrs. Waraporn Prompoj, Inspector-General from the Ministry of Agriculture and Cooperatives, has stated that the 2nd Coffee Strategic Plan aims to make Thailand one of the leading coffee manufacturing and trading countries in ASEAN. By nurturing coffee into cash crop, sustainable income for both Thai coffee farmers and manufacturers could be achieved. Currently, coffee generates significant income totaling 5 billion baht per year, while the annual domestic demand for coffee could rise from 90,000 tonnes to approximately 100,000 tonnes within this year. Thus, the Ministry is working with relevant agencies and the private sector to accelerate the implementation of the Strategic Plan, which will thoroughly enhance the manufacturing competence of the coffee industry, from upstream to downstream. The Strategic Plan consists of 5 essential strategies: (1) improve the manufacturing efficiency and products’ qualities without compromising the environment, (2) refine the coffee processing methods and create added values, (3) increase marketing capability, (4) invest in R&D, and (5) raise management competency. To this end, the Ministry, together with relevant parties, will hold the 1st ASEAN Coffee Industry Development Conference in Chiang Mai from 22 – 23 November 2018, with the main conference objectives being the establishment of the roadmap to make ASEAN one of the world’s coffee production hubs.

Original article from Khaosod English

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