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TAT Unveils 2019 Marketing Plan, Emphasising Sports and Gastronomy Tourism

In an interview with Prachachat Turakij newspapers, Mr. Tanes Petsuwan, TAT Deputy Governor for Marketing Communications, indicated that Thailand’s 2019 marketing plan for tourism aims to attract a constant flow of upscale visitors to Thailand, and to introduce tourists to the novel aspects of the nation. In an effort to reinvigorate the “mood and tone” of Thailand’s traveling experience, the TAT set out to promote five tourism and services sectors—gastronomy tourism, cultural tourism, traditional lifestyles, handicrafts, and sports tourism—under the campaign “Open to the New Shades,” while maintaining the time-tested slogan of Amazing Thailand as the overarching branding of the country’s tourism business.

Gastronomy tourism and sports tourism are expected to be essential as numerous events and marketing strategies are already underway in preparation for an exciting year ahead. Mr. Tanes stated that the MotoGP 2018, which will be held in Chang International Circuit in Buriram from 5 to 7 October this year shall play a major role in jumpstarting the sports tourism campaign, and launch Thailand as the latest sports destination of the world. Apart from motorcycle racing, the TAT also looks to promote four other sports—Muay Thai, Marathon, cycling, and golf—with various competitions already in scheduleor in planning for 2019 and beyond. Most prominent among these is the L’Etape Thailand, a top-class cycling competition done in collaboration with the world-famous Le Tour de France.

Mr. Tanes also talked about the role of culinary experience in Thailand’s gastronomy tourism strategy. The TAT acknowledges that Thai food has become one of the most recognisable and popular cuisines in the world, and aims to promote food tourism in Thailand, both in the country’s stunning varieties of street food and high-end dining. Last year, the Thailand Michelin Guide was released, detailing interesting places to go to for food lovers in Thailand as part of the TAT – Michelin partnership scheme that could be expected to continue for at least four more years. As the latest sign of continuous cooperation, Michelin has dispatched a group of inspectors to Phuket and Phang Nga provinces as the second edition of Thailand’s Michelin Guide is scheduled to be released by the end of this year, and more editions containing culinary information of Northern Thailand are planned for the years to come. Besides the Michelin collaboration, the TAT is also organising promotional campaign for Thai local cuisines from all parts of the country under the slogan “Amazing Thai Taste.”

Domestically, the marketing campaign “Amazing Thai Teh” or “Amazing and Cool Thailand” is still in place for next year. The campaign focuses on story marketing, showcasing not only the natural beauties of Thailand’s various attractions but also the “cool” stories of locals in that area. For instance, the 70-year-old porterin Phu Kradueng National Park and the “crab banker” of Satun province are highlighted as “local heroes” or “idols,” whose interesting career or lifestyle imprint colourful stories into places to increase their uniqueness. 

Source : Prachachat

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